How do we convince consumers to pay a premium price for a
dishwasher tab in a recession?
Simple. Tell them they are worth the money.
But we aren’t going to convince them, we are going to get food bloggers to do it. Anyone who pays so much attention to making amazing food will want to pay as much attention to the dishes they serve it on. Glasses need to sparkle, plates need to be spotless and pans need to recover from any culinary disaster.
So Danny and Nisha told the country about the brilliance of Finish Quantum and sales rocketed and bloggers blogged more than ever about it. Up sales 25% in a period where for once they weren’t on promotion in the supermarkets. An outstanding achievement.