How do you sell an expensive air freshener in a market crowded with similar brands and cheap own label fragrances to a target market who care more about smell than branding?

Simple. You sell it like a perfume.

Enter ‘the House of Airwick’. A series of commercials that reflect the season’s trends the way a fashion brand would and sells the fragrances in the fantastical way a perfume house would. The result? Airwick fragrances seen as more premium than any comparable fragrances and sales up by 17%.

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